Virgin Media

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Virgin Media 〰️

Creating surprisingly human activations across customer engagement and social.

A stint working with Virgin Media saw a couple of heavily Covid-lockdown-inspired campaigns (guess what year this was…). A customer reward campaign supporting out of work pantomime actors and a social channel takeover to help Big Issue sellers.

Big Issue x Virgin Media

Selling The Big Issue is a tough job on a good day. But in 2020, lockdowns and dead highstreets made that job impossible. So, the Digital High Street was born. Virgin Media are about connections, so we convinced them to hand over their social feeds, rebranding and repurposing them to build a place where Big Issue vendors could reconnect with the customers – and the sales – they were sorely missing. It was a space for vendors to make eye-contact, get up close and tell their personal stories.

The impact totally caught us off guard. Over 20 million impressions, two months’ worth of traffic to the donation page in the first day, subscriptions were tripled and vendors earnt a 79% increase in donations that week.

We may not have solved the problem, but what was previously an impossible job became distinctly more achievable.

“That is really really important to our vendors. And so thank you, to Virgin customers because that’s been a huge boost to all of our vendors.”
Tracy Griffin, CEO, Big Issue