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Monzo

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Monzo 〰️

Helping the nation’s favourite bank show the world that money feels different on Monzo.

I lead the account on all UK below-the-line campaigns. Sometimes taking inspiration from the ATL and sometimes leading from strat to delivery, we make work that balances clear brand messaging with bold, surprising creative. Finding the sweet spot between brand creativity and performance clarity.

We’ve made…

Brand ads that solve a money problem in under 10 seconds:

Stackable ads that use the brand as a verb, ‘Monzo me a tenner’, like everyone does IRL:

Musical numbers that don’t really feel like ads:

And a complete brand book of gloriously unhinged imagery: