Meta
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Meta 〰️
Proving that Facebook, Instagram and Whatsapp are the ultimate partners for business.
I lead creative on Meta, with our work being dominated by campaigns for Meta For Business. Technically B2B, we treat the work with exactly the same high level of creativity and meticulous art direction that you’d expect from a global B2C campaign.
Meta For Business Global Always On
We created a new global identity for Meta For Business. Underpinned by a problem/solution approach that related to the customer and powered by unique, rich animation and illustration, we gave the brand humanity, creativity and a touch of magic.
Meta Reels, For Business
We inspired brands to create better Reels by walking the walk and making the tips the core concept of the ads.
Meta For Small & Medium Businesses
We challenged small businesses to grow on Meta by showing them real company founders who had found an audience for their products on Facebook and Instagram.